Styling Services
Welcome to your personal style — refreshed.
The number one thing I tell myself is that getting dressed should never feel overwhelming. Whether you’re in a styling rut, navigating a life shift, or just want a wardrobe that feels more YOU, I’m here to help!!
I’m Dana, and in addition to running my life and style website, It’s Casual, since 2012, I’ve spent over 10 years working in merchandising for companies like Free People, Lou & Grey, and J.Crew. It’s my job to know how to get women dressed for their everyday life (and yes, that includes any fabulous events)!!
If you’re tired of staring your closet down and still thinking you have nothing to wear, wish you could have someone pick your outfits for you, ready to feel confident in your every day outfits — LET’S WORK TOGETHER!!
I work with clients to simplify their closets, define their personal style, and build outfits that actually work for YOUR real life. Let’s make getting dressed the easiest part of your day, and build a closet you love 100% of the time!
